What is the central route to persuasion in psychology?

Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.

The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.

One may also ask, what is peripheral route to persuasion in psychology? Peripheral Route Processing. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

Keeping this in view, what is central route processing in psychology?

Central Route Processing. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen.

What are the two main routes of attitude persuasion?

There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

Which route of persuasion is more effective?

Which route is most effective? Attitude change based in central route processing is longer lasting and more resistant to future persuasion efforts. the idea that when someone gives a persuasive message, the audience automatically engages in active processing, often to the point of ignoring the message.

What is a central cue?

Peripheral cues are implicit cues embedded in a message. Central cues, on the other hand, are more complex cues in a message that require more cognitive effort from the receiver to evaluate them.

What is the central route in the elaboration likelihood model?

The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.

What is a peripheral cue?

peripheral cue. a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.

Which of the following is a difference between the central and peripheral routes to persuasion?

The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

Why does the foot in the door technique work?

The foot-in-the-door technique is when you make a small request that people will say yes to and then make a bigger request. The idea is that because people agree to the first request they will also agree to the second request. For example, a salesperson may request that you sign a petition to promote teaching music.

What are superficial cues?

an association of superficial cues with positive/negative evaluations which allow people to evaluate an object quickly without much thought. Chaiken, 1980. superficial processing. people engaged in heuristic processing can come to like/dislike the attitude object based on simple cues.

What is the sleeper effect in psychology?

The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase of the effect of a message that is accompanied by a discounting cue.

What is attitude inoculation?

Attitude inoculation is a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position. It is so named because it works just like medical inoculation, which exposes a person’s body to a weak version of a virus.

What is an example of foot in the door phenomenon?

The foot-in-the-door technique is when a small request is initially made in order to get a person to later agree to a bigger request. An example of this is when a friend asks to borrow a small amount of money, then later asks to borrow a larger amount.

What is cognitive elaboration?

Cognitive elaboration is the process of processing information by thinking critically, rehearsal, active learning, and developing schemas.

What is the concept of cognitive dissonance?

Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.

What does social judgment theory suggest?

Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.

What is Elm advertising?

The ELM (Elaboration Likelihood Model) is a popular way of looking at how customers are persuaded by type of appeal. The ELM appeals are a great way of looking at how you might want to make your advertising media choices. The Peripheral Route is the emotional processing of information in the Ad.